The logo for the FIFA 2023 Women’s World Cup held in Australia and New Zealand has been unveiled, alongside branding that will be showcased at the tournament.
The tagline “Beyond Greatness” has been accompanied by unique pallet of bright colours, with the soundtrack for the tournament also being showcased on the Brand Identity Launch video which featured Australian and New Zealand internationals Kyah Simon and Hannah Wilkinson.
FIFA state that the branding features “A radial motif featuring 32 colourful squares – celebrating the new expansion to 32 participating nations, and an element commonly seen across the indigenous cultures of Australia and New Zealand – is a prominent part of the design.”
FIFA Secretary General, Fatma Samoura said:
“Women’s football continues to grow and Beyond Greatness, the new slogan perfectly captures where FIFA wants to take the female game in the hearts and minds of football fans worldwide- Beyond Greatness. The new brand identity beautifully reflects the expansion of the tournament from 24 to 32 teams and evokes the colours and diversity of the national team strips taking part in the ultimate women’s football competition. We can’t wait for it to begin!”
CEO of the FIFA Women’s World Cup 2023 Dave Beeche expressed his excitement at the release of the branding.
“Unveiling this dynamic and innovative brand is a key milestone for the host countries in the journey to 2023. We are proud to see our Māori and Indigenous Australian cultures play a key role in the creation of this powerful and unique global brand. We believe it’s a fitting symbol of our plans to deliver a tournament that will not only take players and fans Beyond Greatness, but continue the incredible momentum already underway in the growth of women’s sport and gender equality.
“Australians and New Zealanders are looking forward to extending our famous ‘down-under’ hospitality to all visitors, to celebrate the world’s biggest female sporting event in our beautiful countries.“
The Matildas recently returned to action, playing at home in a two-game series against Brazil in which the first was won 3-1 and the sides weren’t able to be separate in the second clash which was a 2-2 draw.
The FIFA 2023 Women’s World Cup will commence on the 20th of July 2023, concluding on the 20th of August which will feature an expanded 32-team tournament.
Image Source: FIFA